Time to relax
The snow in Enköping is gone. Melted by the sun over the last few days. I’ve now got two weeks off from work. I really need it, my body and mind is exhausted from the last work exercise. I also finished my course at Konstfack this weekend.
I double booked myself by mistake, so ended up bringing one of my best friends to school in Stockholm. She had flown in from Northern Sweden to visit. She really enjoyed hearing all the project presentations at Konstfack. Although, I didn’t intend for her to keep up with my work schedule all weekend.
We’re constantly fed visual images in our lives, and don’t usually reflect over their subliminal communication and what they’re actually telling us. In advertising for example, what’s the visual communication we take in regarding masculinity and femininity? And how do we view the models in advertising? Why are they portrayed they way they are? Do we consume their bodies with our minds and fantasy, or are we identifying with them? If so, what’s the identity that we take on? And what impact does this consumption or identification have in our lives and society even?
Does media’s subliminal messages impact how we treat our children differently in school and at home – depending on if they are a girl or a boy? Does it impact how we view a mother and a father and their responsibilities, or men and women at work?
These are questions that inspired me ahead of my work. So in my project, I analyzed two images in perfume advertising from a gender and power perspective. I wish you could all read it but I need to translate it into English for that to happen… Instead, you can view tow of the images from my presentation above!
I must add that Stockholm was much more enjoyable together with my friend this weekend. We managed to avoid most traffic, eat at my favourite Japanese and enjoy the sunshine.
