Konstfack
On Saturday I took the 8.10am train to Stockholm’s Konstfack. It’s an art school where I’ve been taking a course since October. Our project is super exciting and I’ve become completely engrossed in the last few months.
As part of the course ‘Visual Communication’ I am analyzing perfume advertising from a gender perspective together with two other students. We’re all professionals.
This weekend we narrowed down our initial nine images to two – the visual interpretations that grab us the most, and they’re also very representative for the look of many perfume campaigns.
Next up is to go into the studio and photograph ourselves in the same pose as the models. However, we’ll be exaggerating the message in the original photos… And experiencing how the postures and facial expressions make us feel. Can’t wait to share the outcome with you in April, when the course finishes.
